I was at a large business the other day meeting with one of the top directors for an exploratory meeting to see if there was any mutual opportunity.
As always I was taking note of what this business was like to a visitor and potential supplier. It is not always the businesses that have seemingly deep pockets that get this right. And whilst this business did have deep enough pockets they had invested wisely to create a very pleasant visitor first impression. The front was wide, uncluttered and inviting. The inside was light and airy and the reception staff welcoming and helpful.
Also the attitude of the people I met was cheery and engaging in a business focussed way. All round, a good score on my radar.
So using this as a simple start to a whole range of thoughts you could ask some tough questions:
- What first impression does your business make?
- Indeed what first impression do you make?
- And what first impression do your colleagues make?
Then make yourself think a little deeper:
- Have you just lost one customer because your first impression was not excellent?
- Have you just turned off a potential good supplier because your first impression made them feel that the rest of the relationship would be uncomfortable too?
- Have you left a poor impression on the visitor who will go silently into the distance only to tell everyone they can reach just how bad you were?
A great way to do a good ‘stock check’ is to have a look through the First Impression Special Report from this site. Just mouse click here to find out more. There are some great check sheets too.
Now put your best foot forward!
My best wishes,
Peter
